But here are some sobering figures--Google search trends. Here is a graph for Google searches on the term "birding"--
Is that a graph that inspires confidence? Looks like birding has dropped quite a bit as a Google search term, though perhaps holding steady now?
Likewise with the American Birding Association. I personally think the ABA is doing a lot better these last few years. But the Google search trends for the ABA don't show it picking up as much as I would like to think--
So these appear to be going down. Here's how birding compares to declines in overall searches for hobby and leisure category:
I don't know what to make of this, or what it all means. But it looks like something worth talking about, so I'll throw it out there.
What's going on with these numbers? Why is birding and the ABA not showing stronger results? What are we looking at here?
Update: This topic has provoked an interesting exchange over at the ABA Facebook site.